Landing page refresh for E-learning platform

e-Learning Easy is an online platform that helps independent teachers boost their teaching capabilities using LMS (learning management system), so they can provide a better learning experience to their students and have more customizability in delivering their content online.

My goal in this project was to help recreate the brand and a landing page that aligns to the business branding for my client that specializes in LMS and eLearning sector.

The client asked to improve the interface of their website, which is to help teachers create courses for students online using LMS platform. The current website was outdated and needed a complete makeover. Even though the business has not yet launched, I recommended creating a landing page to help with lead generation and conversion rates. This way, we can start capturing potential leads early and optimize the website’s design for maximum effectiveness.

In order to structure the landing page, I also needed to understand what the brand guidelines would be for eLearning Easy website. The client wanted green to be the primary colour, so after exploring I decided it was better to keep the branding minimalistic and use green as the primary brand color (HEX 35AA33 and 113310) and pairing it with yellow and orange to bring out the contrast. The bright colors help bring the website to life to not only increases visual interest, but also fit the theme of education and fun learning. The client’s original logo had a different shade of green, and I updated it with the logo design altogether on Figma as well.

It was motivating and exciting to work with a client who was so passionate about his business and finding more effective ways to improve the online education for teachers and students. Over the course of the 3 weeks, we were able to work together harmoniously to put together a website and his envision-branding. If another opportunity arises in our partnership, I would be eager to assist with optimization of the platform and be able to conduct usability testings to get feedback from potential users.