I managed a Facebook Ads

I managed a Facebook Ads campaign for a marketing and professional education business aiming to generate high-volume, low-cost website leads. I built a structured strategy using cold, lookalike, retargeting, and Advantage+ audiences while optimizing creatives, budgets, and placements.

The campaign delivered 4,390 leads, reached 448K people, and generated 2.33M impressions with a total spend of $567.43. With 14,473 link clicks and an average cost per lead of $0.13, this project highlights my ability to scale lead generation efficiently while maintaining strong