Ochsner Shoes Spring Campaign

Ochsner Shoes' "Colour Collection" is a highly significant annual campaign for the Swiss shoe brand, and its prominence is reflected in their communication activities. For the spring/summer 2019 campaign, I've executed a range of communication tools, notably shooting and editing a TV spot, a photoshooting, magazine sites and comprehensive POS material.

When creating the design for the magazine, it was crucial to convey the campaign's key point which emphasizes the range of available shoe types in various colors. To achieve this, a playful design was adopted, keeping in mind that the campaign aimed to convey a cheerful and relaxed lifestyle.

One of the pivotal components in this campaign was the POS material. It was imperative that we showcased the various color options that the shoes come in. For the digital displays at the POS, I made the decision to animate the logo. This animation was also integrated into the TV spot.