Healthy is the new beauty

I had the opportunity of conceptualizing, producing, and directing Alpine White's latest video brand campaign, consisting of 3 videos. Alpine White is a leading dental health company that prides itself on providing safe and effective teeth whitening services while maintaining oral hygiene. 

My objective was to create a campaign that embodies the brand's essence - straightforward, down-to-earth, and accessible to all. I chose a well known Swiss model, Manuela Frey, whose calm, free-spirited approach complemented the campaign's overall message and theme beautifully. Her on-camera charisma made her a perfect fit for the project and the message that I’ve tried to tell.

The core objective of this campaign was twofold; the client wanted to raise public awareness by providing useful insights into the brand and services while dispelling many myths surrounding teeth whitening. Hence, we set out to answer critical questions like, "does teeth whitening hurt"?

The name "Healthy is the New Beauty" was carefully crafted  by me to reflect the brand's commitment beyond enhancing looks but towards promoting good dental health. The campaign's overarching message was to encourage everyone to prioritize oral hygiene for overall health and physical aesthetics.

In addition to the three brand campaign videos, I’ve created and filmed micro-stories that served as social media adverts.