Creating Kuru’s brand identity was an exhilarating journey. Our mission was to fuse crypto’s vibrant "degen" culture with the rock-solid professionalism that inspires trust.

The logo draws inspiration from geometric graphics, like an exploding star, it depicts the "K" in Kuru. As a brand, we sought to create an experience that is both vibrant and welcoming, extending beyond just a decentralised exchange (DEX). We envisioned a dynamic community where people can engage socially and have fun.

Friendly, bold, and bursting with colour, Kuru’s identity radiates playful energy while maintaining a trustworthy presence. It’s about blending the best of both worlds—fun and reliability, adventure and security.

In the rapidly growing DeFi space, standing out is key, and Kuru’s brand identity does just that! We’ve crafted a fresh and innovative look that captures the spirit of crypto.