Ground Floor Social Club Website refresh

The idea for this social club was born out of the pandemic, and its goal is to get more like-minded people out of their homes and socialize with others. A couple of years later, it’s doing great and expanding. I wanted to contribute an idea for more functionality to this website. 

Having an interactive map will give users an idea of how other locations look and operate. The interactive calendar will help them filter those locations, days, and times to find a great event that fits their schedule. Plus adding some hierarchal rules to the text also helps. 

Problem: An issue we can into was loading times. Now that we were creating more functionality the loading times would increase.

Solution: To circumvent that concern, we produced a well-designed title screen that will appear and disappear when the home screen has loaded.

Problem: Users/ members expressed concerns that the text wasn’t scalable. Even though their site is a great source for figuring out what events were happening, people were missing some finer details.

Solution: We addressed this by making sure the text was more scannable. Where users can easily identify an event or subject and read the finer details if interested.

Here is a quick list of the typographical changes we made to the homepage:

Thicker hamburger menu

Used a more refined version of the same font (Cormorant Garamond) to make the brand feel more upscale.

We incorporated the logo with the image image mark.

We used design elements to better separate unrelated text.

And we used the brand color orange for supplemental text.

Problem: Through a survey, we found out that this page was populating pretty quickly and the scrollable page was becoming pretty cumbersome. When there were one or two locations the page was pretty usable. But when Ground Floor opened more locations that page became longer and longer.

Solution: What I designed to help solve this issue was an interactive map of California. There are pins that show the location of each club. And when selected, a callout will form with the proper information and a carousel of expandable images. 

Problem: As expressed by the growing number of members of the social club and new locations, an increasing number of events has made the scrolling events page difficult to use. If a member needs to plan to go to an event, they will have to keep scrolling until they find the right date and location.

Solution: Producing an interactive calendar will solve the issues of constantly scrolling to plan to attend an event. This calendar component will show which days have events, and which events have passed, and users will be able to filter by location. When a user selects a date, a pop-up will appear with event information.

This was a much-needed project for a growing and successful company that wanted a streamlined experience for its users while still offering components that are much needed. Members of the social club can attend and throw events within the club with the help of built-in tools that allow them to be more efficient with their screen time and more focused on interacting socially which are the core principles of Ground Floor.