Banner Ads Design for Condé Nast Food Platforms

These two information food platforms exist under the Condé Nast umbrella. They both like to showcase recipes, chefs, their knowledge, and everything food. Both brands have a long influence in the food industry, from showcasing important chefs to empowering home cooks to do more with their food.

This brand came to our agency to help them promote their offers and gain more subscribers to their publications. The great things about this brand are that a lot of people enjoy food. We should make the offers more prominent.

When it comes to the briefs provided by our client and account team, I always try to design for the goal at hand. Are we trying to gain more users? Is there an offer we need to communicate? Are there incentives for the target audience? If I saw this ad, why would I engage?

So in these executions, you can see that I have a central focus. Some are focused on the offer, some on focused on a gift incentive, and others are focused on the app itself.

These were launched at the client’s discretion, so our agency didn’t get a lot of insight into the performance of these banners. But one principle that I kept in mind is that to garner the best performance, I utilized different treatments. Whether it was different layouts, different item focuses, or different animations, I tried to find other practices to replace the current best practice so the brand could benefit from continuous growth.