Branding, UI/UX for Personalized Healthcare Platform & Biobank

After the discovery session and going through a process of defining GoodCell visual style, I offered a visual idea of representing cells as circles, and color code cells.

The packaging design was created in line with the main idea to emphasize exceptional product quality and a high-end technology approach. Concept idea shows what's possible for the future packaging design, while simpler images were created to promote current packaging.

Based on the proposed creative direction, I established an Illustration style and created a series of illustrations to visually explain the concepts behind the GoodCell brand.

The pitch deck for partnerships was designed to create a compelling narrative that highlights key insights, strategic advantages, and success metrics. My goal was to ensure the presentation is professional, persuasive, and easy to navigate, encouraging potential partners to understand and get excited about the opportunities offered.