Commonplace needed a home that matched the quality of its writing. A publication covering culture, design, food, travel, ideas, and sports with a team of three writers and a strong point of view. The existing options were generic. They needed something that felt like it was built specifically for them.
Solution:
We designed and built a full editorial website in Framer. Six content categories, fourteen pages, and a CMS that lets the team publish and manage content without touching the design. Every article page was built to feel like long form reading deserved to feel — unhurried, considered, and visually distinct from anything else in the space.
The aesthetic sits somewhere between brutalist and editorial. Bold typography, intentional white space, and a layout that makes the writing the main event without making the design an afterthought.
Outcome:
A publication website that feels like it was built by the same people who write for it. Distinct, considered, and entirely unlike the default.