🌿 Case Study: Digital Platform

🌿 Case Study: Digital Platform for Bibianna Ancheta, LMT

Role: Full-Stack Design & Development

Stack: Next.js, Tailwind CSS, TypeScript, v0, Cursor Agent, Recraft, Vercel

Industry: Clinical Massage Therapy / Indigenous Community Health

1. Project Overview

Bibianna Ancheta, LMT needed a high-end, editorial digital home for her clinical bodywork practice serving the Tulalip and Neah Bay communities.

The goal was to move away from generic, clinical template designs and build a quiet luxury experience that honors Coast Salish identity while providing a friction-free booking flow for clients.

2. Design System & Regional Brand Narrative

 Color Palette: Grounded in a calming Sage Mist Green background, soft Linen Off-White card surfaces, Deep Forest Charcoal typography for WCAG-compliant legibility, and warm Terracotta/Amber micro-accents.

 Custom Iconography: Designed bespoke vector marks (river stones, cedar leaves, ocean waves) and a Coast Salish "BA" monogram logo to weave regional storytelling throughout the page.

 Cultural Context: Integrated a floating badge honoring the Lushootseed language (⁠— ƛ̕alšan —⁠) above the primary editorial typography.

3. Engineering & UX Highlights

 Slideout Booking Drawer: Built an interactive, non-intrusive slideout drawer (⁠shadcn Sheet⁠) with location toggles (In-Studio Tulalip Care vs. Neah Bay Out-Call) and a compact horizontal 7-day date selector to keep CTAs above the fold on mobile screens.

 Responsive Editorial Layout: Engineered a fluid two-column editorial layout that adapts dynamically across mobile, iPad, and desktop viewports.

 Rapid Deployment Pipeline: Generated initial UI scaffolding in v0, wired custom assets and CSS variable overrides using Cursor Agent, and established automated continuous integration directly through Vercel.

4. Results & Impact

 100% Custom Identity: Zero stock visual noise; every asset is tailored to Bibianna's brand and practice regions.

 Enhanced Client Journey: Seamless transition from story to treatment selection without page redirects.