Eighth Generation x Snoqualmie Tribe

Eighth Generation x Snoqualmie Tribe — E-Commerce Brand Concept & Redesign

Overview:

A complete web design and e-commerce build for Eighth Generation, an art and lifestyle brand proudly owned by the Snoqualmie Tribe. Built on Squarespace using custom Fluid Engine layouts, this project focuses on cultural storytelling, high-fashion editorial aesthetics, and honoring Indigenous sovereignty through the "Inspired Natives®, Not Native-Inspired" philosophy.

Key Features:

 Cultural Brand Integration: Incorporated Coast Salish identity through custom Lushootseed typography (⁠sdukʷalbixʷ⁠) and native-led storytelling copy.

 Curated Artist Spotlights: Designed editorial bio sections showcasing key Indigenous collaborators (Kira Murillo, Michelle Lowden, Giizh Agaton Howes) alongside founder Louie Gong.

 Functional Storefront: Created a streamlined 3-column product showcase for the Gold Label Wool Blanket Series with accordion detail tabs and dynamic gallery views.

 Responsive Editorial Layouts: Applied image masking, custom color palettes, and structured typography hierarchy for a seamless mobile and desktop browsing experience.