Case Study: Business Development for Logistics Startup
Levani Shalolashvili
Marketing Strategist
Business Development Specialist
CEO
Google Apps
HubSpot
Microsoft Office 365
Stackt
Business Development:
Researched and identified new business opportunities including new markets (EMEA), growth areas, trends, partnerships, products and services.
Identified and collaborated with potential funding sources, including VCs and Angel Investors, securing the highest funding to date (£1.5m).
Collaborated with the C-Suite team to create compelling pitch decks, crafting a persuasive narrative that highlighted the copmany's unique value proposition, market potential and competitive advantage, supporting a continuous customer base and revenue increase.
Worked closely with SLT to draft and execute key strategic initiatives for distribution, expansion, and further funding.
Jointly with the Operations team, achieved record revenue with a remarkable 456% YoY growth with over 2,500 orders within 2 years of launching.
Customer Service Management:
Served as an objective advisor exclusively to the CEO on operational issues such as pricing, product development and implementation, marketing planning, organizational development, risk management, and customer relations.
Inherited the CSM team and successfully increased the company’s average monthly revenue by 34%.
Set company record for the highest number of services booked in a single month (150) and highest revenue generated in a single month (£45k).
Played key role in the development of systems and processes for the company’s CRM.
Crafted on-boarding process and educational material for new CS hires.
Established, led, and trained a highly proficient team of CSMs that expertly managed a large volume of inbound and outbound calls, emails, and chats, resulting in 3 point increase of the Net Promoters Score (NPS).
Partnerships:
Managed and enriched the company’s key corporate partnerships with Virgin Media, The Bicester Village, Sofa Workshop, SearchSmartley, Mr. Foggs Group.
Signed 10+ new partnerships with student societies across leading London Universities (KCL, UCL, Imperial, Queen Mary, LSE) increasing monthly revenue by 25%.
Undertook the responsibility to create partnerships with Real Estate Agencies.
Ideated and implemented a commission-based ambassador and affiliate program with brand ambassadors adding incremental 5% of customers to our monthly portfolio.