Case Study: Maximising Copywriting Impact

Levani Shalolashvili

Digital Marketer
Marketing Strategist
Copywriter
Stackt

Copywriting work:

Completed +200 original pieces of content for the main website (FAQ, T&Cs, Privacy Policy) and social media (LinkedIn, FB, IG) for optimal online customer experience. 
Formulated variations of Ad Copy for Facebook (Meta) & Google Ads campaigns to maximise KPIs such as conversions, Cost Per Click (CPC), and impressions. 
Developed a comprehensive and constructive Competitor Analysis that marginally strengthened Stackt’s position in the market.
This included: Partnerships, Pricings, Website Traffic, SEO, Keywords, Paid Traffic, Social Media Channels, Current business activities, Mergers, Fundings. 
Crafted databases that utilised company/customer/competitor specific information resulting in advanced customer experience, business model, and service offerings.
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