Game of Thrones: Dragonfire is an official mobile strategy game inspired by HBO’s House of the Dragon. Players can build their House, command legendary dragons, form alliances, and fight for power across Westeros.

Ongoing creative partnership Created UGC for Game of Thrones: Dragonfire across three separate collaborations, developing fresh concepts that supported different campaigns and moments in the game’s release.

Creative concept development Developed short-form concepts and scripts that translated the scale and drama of the Game of Thrones universe into relatable, creator led content made for social media (TikTok).

Fandom-first storytelling Used recognizable references, humour, and everyday fan experiences to connect with existing Game of Thrones viewers while making the game feel accessible to new players.

Production Planned and filmed lifestyle driven UGC that blended real world storytelling with gameplay footage, bringing the experience of entering Westeros into a native social format.

Post-production Edited each video with strong opening hooks, fast pacing, on-screen text, gameplay integration, and clear calls to action designed to hold attention and encourage downloads.

Social optimization Delivered platform-ready videos that balanced entertainment with product education, showcasing the game without making the content feel like a traditional mobile game ad.