Constant Contact is a digital marketing platform that helps small businesses, nonprofits, and entrepreneurs connect with their audiences. Its tools bring email marketing, social media, SMS, automation, and audience management together in one place, making it easier for businesses to market themselves and grow.

Ongoing creative partnership Created UGC for Constant Contact across multiple campaigns, developing fresh concepts that introduced different platform features while maintaining a consistent, recognizable creative style.

Creative concept development Developed short-form video concepts and scripts based on real challenges small business owners face, positioning Constant Contact as a practical solution rather than another complicated marketing tool.

Relatable product education Translated marketing features and technical information into clear, conversational content that viewers could quickly understand and apply to their own businesses.

Production Planned and filmed creator-led videos that combined direct-to-camera storytelling, lifestyle footage, and product demonstrations to make the platform feel approachable and easy to use.

Post-production Edited each video with attention-grabbing hooks, clean pacing, on-screen text, screen recordings, and clear feature callouts to keep the content engaging and informative.

Social optimization Delivered platform-ready UGC designed to educate viewers, build trust, and show how Constant Contact can help small businesses spend less time managing their marketing and more time growing.