With a community of 500K+ followers, Images of Canada is a digital travel and lifestyle platform celebrating the country’s landscapes, destinations, and local experiences through visual storytelling. The account gives audiences a window into Canada from coast to coast, using striking imagery to inspire exploration and a deeper appreciation for the country.

As part of Titus One’s core team, I managed/produced content and community for Images of Canada, one of Zoomer Media’s digital properties.

Social media strategy Developed the account’s social direction, including content pillars, posting cadence, audience positioning, and platform-specific opportunities to create a more consistent and engaging presence.

Social media management Managed the day to day execution of the account, from content planning and scheduling to writing captions, publishing posts, and maintaining a cohesive brand presence.

Community management Engaged with followers, responded to comments, and helped foster a community of travellers, photographers, and people who share an appreciation for Canada.

Content curation Sourced and selected high quality user generated photography from creators across the country, ensuring each image aligned with the account’s visual identity and represented a range of Canadian destinations.

Content creation Turned curated imagery into platform ready posts, carousels, and short-form content supported by captions designed to inform, inspire, and encourage conversation.

Creator relationships Communicated with photographers and creators regarding content permissions and attribution, helping the platform share community photography respectfully while building positive relationships with contributors.

Ongoing optimization Reviewed content performance and audience response to identify which destinations, formats, and storytelling approaches resonated most, then used those insights to guide future content.

Produced short-form video

Carousels