Mapped is a digital travel platform from ZoomerMedia that helps audiences discover destinations, experiences, and places worth visiting both in Canada and abroad. Its content covers everything from hidden gems and local getaways to travel news, useful guides, and memorable experiences.

As part of Titus One’s core team, I managed/produced content and community for Mapped, one of Zoomer Media’s digital properties.

Social media strategy Developed a social strategy that translated Mapped’s travel coverage into engaging, platform native content designed to inspire discovery and help audiences find their next destination.

Social media management Managed the account’s day to day execution, including content planning, caption writing, scheduling, publishing, and maintaining a consistent presence across its social channels.

Community management Engaged with followers, responded to comments, and encouraged conversations around destinations, recommendations, and shared travel experiences.

Content curation Selected timely travel stories, destination guides, striking imagery, and useful recommendations from Mapped’s wider editorial coverage to feature across social media.

Content creation Turned articles and travel inspiration into social-first posts, carousels, and short-form content with strong hooks, clear takeaways, and captions written to encourage saves, shares, and clicks.

Editorial storytelling Adapted longer form travel stories into concise, visually engaging social content without losing the useful details that made each destination or experience worth exploring.

Ongoing optimization Reviewed audience engagement and content performance to identify the destinations, formats, and travel topics generating the most interest, then used those insights to guide future planning.