Replit is an AI-powered platform for building apps and websites. It allows users to go from idea to product in one browser-based workspace, combining AI assistance, coding, collaboration, and deployment in a single experience. Replit is designed to make app creation faster and more accessible, whether you are starting from a prompt or refining an existing build.

Creative concept development Developed short-form video concepts, scripts, and product-led ideas tailored to Replit’s positioning as an AI app and website builder.

Production Planned and filmed content on the Sony FX30 with a lifestyle-driven, storytelling approach to make the product feel approachable, modern, and creator-friendly.

Post-production Edited videos with a focus on strong hooks, clean pacing, natural transitions, and clear feature framing to keep the content engaging and easy to follow.

Product storytelling Created content that highlighted Replit’s core value proposition, showing how users can turn ideas into working apps and websites with the support of AI.

Social optimization Delivered platform-ready short-form video assets designed for organic performance, audience retention, and native in-feed engagement.