ecoLawn - Product design (iOS)

Ankur Puri ⭐️

Mobile Designer

UX Researcher

Product Designer

Figma

Miro

☘️ Eco-friendly lawn care mobile app

→ ecoLawn helps you find eco-friendly lawn care contractors in your area → schedule a hassle free one-time or recurring service & manage it online → manage multiple properties, pay by credit card, leave reviews, etc. → help the environment by going electric (say no to gas!)

ecoLawn mobile app screens

🔥 Why ecoLawn in the first place?

Based on market research, there are over 80 million single-family homes in the U.S. and, presumably, all of them require some form of lawn care on a regular basis.

Majority of busy/working home owners would rather prefer to spend their time doing things they love instead of mowing the lawn.

Per EPA, a new gas powered lawn mower produces equivalent air pollution in one hour as 11 new cars, each being driven for one hour.

🔥 Research & analysis

Research questions

What are the reasons for hiring a lawn care contractor?

How do home owners search and hire a lawn care contractor?

Do home owners care enough about growing air pollution to adopt eco-friendly services?

Research plan

Conduct a Semi-structured interview

Conduct a Survey

Gather and synthesize research data

Research data

Interview notes synthesis

Affinity map analysis

Themes & opportunities

ecoLawn research - interview notes

ecoLawn research - affinity map

ecoLawn research - themes & opportunities

🔥 Design artifacts

Wireframes

ecoLawn wireframes for login, search & service screens

Final deliverables

ecoLawn style guide & design system

ecoLawn user on-boarding screens

ecoLawn search & service results screens

ecoLawn service checkout flow

ecoLawn service location & plan management screens

🔥 Design usability & performance

10 participants were recruited for remote usability testing of hi-fi prototype using Lookback tool. The intent was to gather feedback and make iterative changes as needed and help with validation of recent enhancements to certain flows.

Following tasks were selected:

Signup

Search & select a service

Checkout a service

View upcoming service

🔥 Outcome

✔️ Ecolawn provides value to not only users, but creates value for service providers as well, while reducing impact to global air-pollution.

✔️ Ecolawn is offered as a convenient, flexible and easy to use mobile-app to those looking to hire lawn care contractors using their smartphone without having to deal with old-school methods of finding and hiring a reliable contractor.

Are you in need of design help?

Let's discuss how I can support your business objectives by selecting one of my services. I appreciate you reaching this far ⚡️ Thanks for your interest in my work.

Ankur Puri @ankurpuri

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