Noah Wire Services is a platform designed for AI-powered blog writing and automated distribution across multiple external platforms. At the time of the project, the product operated under the name “Powered by Noah.” The scope covered the core product experience rather than marketing surfaces.

The primary problem was orchestration complexity. Writing AI-generated content is trivial on its own; managing accounts, connections, workflows, and publishing states across platforms is not. Most tools collapse under their own abstraction, leaving users unsure of what is connected, what is automated, and what is live.

The objective was to design a coherent product experience that makes a technically complex system feel controlled and predictable. The focus was on authentication flows, onboarding, content creation, platform connections, and system states. Every screen needed to reinforce trust, clarity, and continuity.

I was responsible for full product design across login, signup, onboarding, dashboard, editor, integrations, and supporting system screens. This included UX logic, screen structure, interaction patterns, and UI design, all executed in Figma.

The authentication and onboarding flow was treated as a critical product surface, not a formality. Signup establishes intent, while onboarding explains system logic before feature exposure. Users are guided to understand how content generation, platform connections, and publishing relate to each other before they are asked to act.

The core writing experience was designed to feel calm and focused, avoiding the visual chaos common in AI tools. AI assistance is presented as an augmentation layer, not the interface itself. The editor emphasizes readability, structure, and control rather than novelty.

Platform integrations were designed with explicit system states. Connected, disconnected, syncing, and error conditions are visually and structurally distinct. This prevents uncertainty and reduces support dependency. Users can always understand what the system is doing and why.

From a UX standpoint, the product favors explicitness over cleverness. Navigation is stable, actions are reversible where possible, and feedback is immediate. The interface avoids hidden automation and makes system behavior legible at all times.

The visual system is restrained and functional. Typography hierarchy and spacing carry the interface. Color is reserved for state, action, and feedback rather than decoration. The design supports long sessions without fatigue.

The final result is a product interface that frames AI as infrastructure rather than spectacle. Noah Wire Services is positioned as a serious tool for content workflows, not an experiment. The system feels dependable, understandable, and scalable.

This project demonstrates end-to-end product thinking, strong control over complex workflows, and the ability to design AI-driven systems that prioritize clarity, trust, and operational transparency.