Merch mockup set: coffee roaster tee, hoodie, cap and tote

Demo work for a fictional brand (Tidewell Coffee; second brand Quarrow Run Club), not client work.

I made a merch mockup set for a fictional coffee roaster, Tidewell Coffee: a tee in Bone, a hoodie in Harbor, a cap in Sand, a natural canvas tote and a sheet of six die-cut stickers, plus a square post and a story that announce the drop using the same mockups. The set is held to one system: a serif wordmark and two marks, a bean and a round badge, each placed from one master drawing, no more than three flat spot inks on any garment, and one light from the upper left so every shadow agrees. Prints sit in the cloth: the fabric's shading and grain show through the ink. A finish check board, applied to the tee, names what gets caught before an image ships, from melted lettering to logos that drift between items. The last image puts a second fictional brand, a run club, on the same tee and tote forms. Every product, print and shadow is drawn as vector artwork and rendered to 1600x1200 images.