Instagram 30-day pilot pack for a dog-breeding family (demo)
Vincent L. Anderson
Demo for a fictional brand, not client work.
A demo 30-day Instagram pilot for a fictional family who raises four small terriers and writes picture books about them. It opens with the reason to follow, the voice and five repeatable series for dog lovers, prospective owners and families, then a profile mockup with bio, link page, Highlights and three pinned posts. The 30-day calendar plans 6 Reels, 4 carousels and 8 Story sets with theme, audience, format and call to action. Finished samples: an 18-second 1080x1920 Reel with hook, on-screen text and subtitles, illustrated to stand in for the client's footage; a five-slide breed carousel; a three-frame Story set. It closes with the weekly capture list, batch approval with fact-review flags, and a report template filled with labeled example values.
Profile setup: bio, link page, Highlights and pinned posts on a phone mockup
The sample Reel playing (illustrated stand-in for the client's footage)
Sample Reel in phone frames: hook, name card, subtitles, end card (illustrated stand-in for footage)
Five-slide breed carousel and a three-frame Story set that points to one Start here page
30-day calendar: every piece with format, audience and call to action, around four review batches
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Posted Oct 3, 2026
Demo for a fictional family of small terriers: positioning, profile setup, a 30-day calendar of 6 Reels, 4 carousels and 8 Story sets, a finished sample of each format, batch approvals and an end-of-pilot report template.
