Brief

I had the privilege of developing the brand identity for Trinitrade Contracting Inc., a premier Canadian firm specializing in project management, contracting, procurement, and handyman services.

My task was to create a logo and visual identity that reflected their core values: trustworthiness, modernity, and professionalism. The goal was to craft a powerful brand image that would resonate with their commitment to quality, efficiency, and customer satisfaction.

Solution

Building on the company's name and values, I designed a bold, distinctive 'T' icon that cleverly incorporates a trinity concept. This design serves as both a representation of the company's name and a symbol of their three core strengths: trustworthiness, modernity, and professionalism.

The icon forms the centerpiece of a comprehensive brand identity system. By utilizing various shades of blue, we created a color palette that conveys trust, stability, and innovation. Blue is often associated with dependability and expertise, perfectly aligning with Trinitrade's commitment to quality and efficiency.

The versatile logo and icon were then applied across a range of brand touchpoints, creating a cohesive and impactful visual identity. This included:

Business cards and stationery

Vehicle wraps for company vehicles

Workwear and uniforms

Website design

Social media assets

Signage for offices and worksites.

To bring the brand to life and demonstrate its application in real-world scenarios, I developed a series of mockups. These visual representations showcased how the new identity would appear across various mediums, from digital platforms to physical objects.

The result is a robust, unified brand identity system that effectively communicates Trinitrade Contracting Inc.'s values and position as a leading force in the Canadian contracting and project management industry. The new design not only captures the essence of the company but also provides a strong foundation for brand recognition and growth in the competitive market.