Humanitarian: Shopify Platform That Increased Donations by 45%

Humanitarian.support is a charitable initiative led by Dylan Thiry, organizing humanitarian missions across Africa, the Middle East, and beyond. They've run trips to Madagascar, Lebanon, Turkey, Senegal, Egypt, Uganda, Chad, and the UAE (for Palestine/Gaza). The organization operates on a subscription model where 100% of funds go directly to field operations: medical care, local transportation, volunteer equipment, and mission supplies.

The organization had no online platform. All donations and trip coordination were handled manually, which limited their reach and made it difficult for supporters to commit to recurring contributions. Without a digital presence, they were leaving potential donors and volunteers on the table. They needed a platform that could:

Clearly communicate the mission and build trust with potential supporters

Handle recurring subscription payments seamlessly

Showcase the real impact of past missions across multiple countries

Sell a one-time humanitarian training product for people who want to run their own missions

I designed and developed a custom Shopify site built around clarity, trust, and frictionless checkout.

Subscription-first architecture. The core of the platform is three tiered subscription plans. Each tier offers increasing access to humanitarian trips, with clear breakdowns of what's included. I designed the pricing section to make comparison instant and the subscribe action effortless.

Trust through transparency. For a charity asking for monthly commitments, trust is everything. I built a dedicated "Trust and Transparency" section that breaks down exactly where funds go: medical care, field missions, local transportation, additional supplies, volunteer equipment, and communication. Each category has its own icon and description, so donors know their money isn't disappearing into admin costs.

Mission gallery as social proof. Instead of generic stock photos, the site features a rich photo gallery organized by country and year, showing real missions in action. This isn't a charity that talks about impact; the gallery proves it.

Clean checkout flow. The entire site funnels toward two actions: subscribe to a plan or purchase the humanitarian training. Both paths are designed to be as short as possible, with Shopify handling payment processing, subscription management, and auto-renewals.

Training product integration. I designed this as a standalone section with clear deliverables: direct guidance from Dylan Thiry, access to field contacts, step-by-step planning, and personalized support.

Figma for UI design

Shopify for e-commerce development, subscriptions, and hosting

The impact was immediate and significant:

45% increase in donations and subscriptions after launch

A fully functional subscription platform generating recurring revenue for humanitarian missions

All subscription revenue goes directly to charitable causes on the ground

A professional digital presence that builds trust and converts visitors into long-term supporters

Charitable organizations often underestimate what a proper digital platform can do for them. Humanitarian.support wasn't just missing a website; they were missing a conversion engine. By making the subscription tiers crystal clear, showing real mission photography instead of stock imagery, and reducing the path from "interested" to "subscribed" to as few clicks as possible, the platform turned passive goodwill into committed monthly support. The 45% increase in donations wasn't about marketing. It was about removing friction between people who wanted to help and the act of helping.