Analog Marketing Rebranding & Website Redesign

Amanuel G.

Verified

Analog Marketing (formerly Sendmate)

Rebranding & Website Redesign

Role: Web Design + Development Platform: Webflow + Figma + Relume Year: 2025

Overview

Analog Marketing is a direct marketing agency that helps businesses cut through digital noise using personalized, physical mail campaigns. The company, previously known as Sendmate, was rebranding to better reflect its tactile, human-first approach to outreach.
Goal: Create a digital experience that feels as human and memorable as the campaigns they send.

Objective

The goal was to create a digital identity that matched Analog’s analog philosophy: human, memorable, and distinct. The site needed to inform visitors (mostly warm leads reached via mail) about what Analog does, clearly communicate its new brand identity, and drive inbound leads through a clean structure and conversion touchpoints.
Design and build a bold, conversion-focused website that:
Aligns with the new Analog Marketing identity.
Clearly communicates the brand’s value proposition.
Serves as a destination for prospects reached through physical mail.
Balances retro personality with clean, modern usability.

My Role

Creative Direction: Defined the visual tone and retro-inspired identity.
UX/UI Design: Designed wireframes and full responsive layouts.
Development: Built and launched the site in Webflow.
Content Strategy: Structured copy to align with the new positioning.
CMS Setup: Created scalable templates for future articles and case studies.

Outcome

The rebrand and website successfully repositioned the company from a SaaS-style tool to a creative marketing agency. Within days of launch, Analog’s site drew 4K+ impressions from a single Contra post, generating early traffic and engagement momentum.
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What the client had to say

It was excellent working with Amanuel! Great understanding of the project requirements and brand voice. Very responsive and collaborative. Would highly recommend as both web designer and developer.

Will Taber, Sendmate

Nov 7, 2025, Client

Posted Nov 10, 2025

Rebranded Analog Marketing with a new website, enhancing its human-first approach.

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Timeline

Oct 6, 2025 - Nov 4, 2025

Clients

Sendmate

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