For this project, the goal was to capture OMBAI-Living’s quiet luxury and natural elegance in a digital format. The design is clean, spacious, and image-driven, letting the products speak for themselves. Neutral tones, high-contrast typography, and refined interactions were used to create a sense of calm sophistication while maintaining high usability.
The objective was to capture and convey Ombai-Living’s premium and organic elegance in their online presence. The design needed to be clean, with a seamless user-experience to amplify the quality of their product. I wanted to integrate their branding and design elements throughout the site to cohesively reflect their furniture’s story and design.Â
Problems:Â
Brand needed a high-end Shopify storefront that went beyond standard product grids and felt story-driven.
User flow had friction points that could impact conversion rates.
The default aesthetic theme didn’t align with OMBAI-Living’s premium position.
Required custom content and interactive elements are not available out of the box in Shopify.
Solutions/Outcomes
Designed and developed a fully responsive Shopify storefront centered on immersive storytelling.
Reworked site structure and UX flow to reduce friction and guide users more naturally toward conversion.
Customized the Shopify theme with refined typography, rich visuals, and a minimal color palette to elevate brand perception.
Designed and customized the store to align with branding
Optimized performance and mobile behavior, achieving faster load times and seamless navigation across devices.