Role: Demand Generation & Growth Marketer

Marketing Coordinator | 2020–2022 Content creation, Canva design, copywriting, email marketing, website management, and event coordination.

Growth Marketer | 2023–2026 Demand generation, outbound prospecting, CRM management (Pipedrive), LinkedIn thought leadership, email marketing, events, and website optimization.

Exit Advisors is an M&A advisory firm that helps business owners prepare for and sell their companies. I developed and executed demand generation initiatives across outbound prospecting, content marketing, events, email marketing, and website optimization to generate qualified opportunities and strengthen the firm's brand presence.

The firm needed a scalable strategy to consistently attract business owners, nurture prospects, and support the sales pipeline with qualified leads.

Built targeted prospect lists using Apollo.io and Clay, sourcing and enriching company and contact data to identify ideal business owners and decision-makers.

Segmented prospects by industry, company size, geography, and buyer profile to improve lead quality.

Supported outbound campaigns with accurate prospect data and lead qualification.

Managed the sales pipeline in Pipedrive, keeping leads organized, tracking sales activities, and maintaining CRM hygiene.

Worked closely with leadership to ensure prospects progressed efficiently through the sales funnel.

Created LinkedIn content and educational marketing assets covering mergers & acquisitions, exit planning, and financial topics.

Wrote website copy, social media content, and marketing materials that translated complex financial concepts into engaging, accessible content for business owners.

Maintained and optimized the company's Squarespace website to improve messaging and lead conversion.

Produced and managed the firm's weekly newsletter, delivering educational content, company updates, and industry insights to nurture prospects and maintain engagement.

Coordinated and supported in-person networking events, seminars, and educational workshops to generate new business relationships and increase brand visibility within the business community.

Built a repeatable B2B demand generation process spanning outbound, content, email, events, and CRM management.

Improved lead quality through data enrichment and audience segmentation.

Strengthened the firm's thought leadership with consistent financial and M&A content across multiple channels.

Supported business development through organized pipeline management, educational events, and ongoing lead nurturing.