VISUAL IDENTITY / WEBSITE / KEYCARD / ART DIRECTION

(EN)

Palmira is a boutique beach resort designed for slow days and salty air — a hidden retreat where time flows gently between palm trees and the ocean breeze. Created for laid-back travelers, it invites guests to reset and reconnect with the warmth of the coast. This passion project explores Palmira’s brand identity through a sustainably crafted keycard into its visual system. The keycard is imagined using recyclable materials, reflecting the resort’s commitment to eco-conscious hospitality and eco-friendly living. The logo takes inspiration from Palmira’s iconic open-air cabanas, with simplified shapes that mirror their signature silhouette - sharp yet natural. Soft, organic forms and a sun-washed palette anchor the design, evoking a sense of calm, clarity, and barefoot elegance. Every detail is shaped to echo Palmira’s essence - warm, slow, and effortlessly truly a Coastal Sanctuary.

PALMIRA

BRAND DESIGN & CREATIVE DIRECTION

Kenny Hartono

CLIENT

Designer Briefs

PROJECT YEAR

2025

PROJECT SCOPE

Visual Identity, Website, Keycard, Art Direction

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