The CTC Project

CLIENT BRIEF: Communities that Care (CTC) is a coalition-based community prevention program that aims to prevent youth problem behaviors including underage drinking, tobacco use, violence, delinquency, school dropout, and substance abuse. CTC works through a community board to assess risk and protective factors among the youth in their community and works to implement tested and effective programs to address the issues and needs that are identified.

MY CONNECTION: Growing up I saw the effects the legalization of Marijuana had on many of my peers. When I had the opportunity I became a part of the CTC coalition to support the efforts in Summit County. I contributed in their marketing/campaign efforts and aided translation of materials to Spanish.

PROJECT BRIEF: Outisde of my work for the CTC coalition, I was asked to create a logo and simple brand identity that could be used to identify the coalition, the area it was based in and their values.

Original Logo

Color Palette

Style Guide