The YESS Project

CLIENT BRIEF: The Youth Empowerment Society of Summit (YESS) is a youth-led group dedicated to creating positive change in Summit County, CO. Members get together regularly to work on various community-based projects of their choice.

PROJECT BRIEF: The newly created youth coalition in Summit County called the Youth Empowerment Society of Summit (YESS) needed a logo to represent them. They requested an inspiring, inclusive, and youthful-looking logo that represents the local community and geographic area.

Original logo

Brand style guide

Mood board