Branding | Candylab

Art Director, Marketing Coordinator Candylab Toys 06.2021 - 07.2023

Candylab sells design-focused wooden vehicles that tread the line between toy and art object. As Art Director and Marketing Coordinator, I oversaw brand identity, designed marketing and social media initiatives for both DTC and B2B audiences, and led the product development team. My responsibilities also included producing high quality graphics, artwork, photography and video; running an instagram of 55k+ followers; maintaining the company's Shopify stores; and managing the company's Klaviyo accounts (email marketing).

One of my responsibilities as Art Director and Marketing Coordinator at Candylab Toys was designing and managing the company's brand identity — one that would communicate Candylab's ethos of sustainable toys, mid-century inspired design, and imaginative play to B2B and DTC audiences.

My job was to make sure the company's brand voice and visual identity were compelling and consistent across Candylab's online stores, social media profiles, marketing campaigns, brand partnerships, product catalogs, retail displays, product packaging, public events, trade show booths and more.

Role: Branding, Graphic Design, Photography View Full Deck

From global retail networks and marketing events to custom product collaborations with renowned brands like Starbucks and The New York Times, professional partnerships are a crucial aspect of Candylab’s business. The Capabilities Deck offers a way to quickly communicate Candylab’s brand, mission, and past achievements to potential partners.

Role: Art Direction, Visual Design, Photography

Role: Art Direction, Booth Design, Branding

Trade shows provide the unique opportunity to bring a brand to life. At Candylab, I designed and organized the fabrication of several trade show booths including Shoppe Object in NYC as well as Spielwarenmesse in Nuremberg — the world’s largest toy fair. For each show, my challenge was to organize our 160+ products and maximize attendee engagement while creating an immersive brand experience with installations, displays, posters and signage. I also designed our point-of-sale display, which was promoted to reps and wholesalers at our booths.