Branding & Social Media Content for Rations Coffee Supplies
Jan Harold Diaz
Rations Coffee Supplies was a retail brand selling coffee beans and home brewing equipment online during the pandemic
It was conceptualized and launched during the pandemic when most people rarely get a chance to go outside to get their good cup of joes.
The project covers designing the logo to designing packaging stickers and social media content including as product promotion and ecommerce listing thumbnails
The first round of logos / visual identity design studies
During the conceptualization of the brand, we we're thinking of using the term chemist as brewing the perfect cup of coffee at home feels like being one. You need to have precise measurements for the ratio of the coffee and water. This also includes knowing the right grind size, temperature and timing of pouring/brewing for every kind of beans that you use.
First round of logos using "chemist" and the iconic Hario V60 shape
2nd round of logos / visual identity design studies
As we continued working on the logo, we decided to use something that is simpler, a bit more tailored to what we want the brand to be. We used "Rations" as we know that coffee isn't/shouldn't be a one-time thing but a commodity.
Different variations focusing on the v60 with a smoke that also symbolizes lightning or energy
Approved logo
After 70+ of design study variations, we decided to use the simplest one.
Approved logo design, the simplest one yet striking design
Social media content and ecommerce
Social Media Campaign Graphics: Amazing Benefits of Coffee
We created an album containing 31 unique benefits of drinking coffee that our target consumers can share on their social media account. We created one graphic per benefit so anyone can share a specific benefit that they like without having to share the whole album.
Album cover
Sample content, since it's the pandemic, we decided to add this
E-commerce / marketplace thumbnail listing designs
Here are some of the items we sold online through ecommerce / marketplace listings
Other social media content
Here are other social media content that we produced for our customers and target consumers.
Through out the campaigns, our social media followers grew 1000% faster than our competitors.
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Posted Aug 5, 2024
Worked on branding for a coffee retailing business including the production and conceptualization of its social media content
