Rations Coffee Supplies was a retail brand selling coffee beans and home brewing equipment online during the pandemic

It was conceptualized and launched during the pandemic when most people rarely get a chance to go outside to get their good cup of joes. The project covers designing the logo to designing packaging stickers and social media content including as product promotion and ecommerce listing thumbnails

The first round of logos / visual identity design studies

During the conceptualization of the brand, we we're thinking of using the term chemist as brewing the perfect cup of coffee at home feels like being one. You need to have precise measurements for the ratio of the coffee and water. This also includes knowing the right grind size, temperature and timing of pouring/brewing for every kind of beans that you use.

First round of logos using "chemist" and the iconic Hario V60 shape

2nd round of logos / visual identity design studies

As we continued working on the logo, we decided to use something that is simpler, a bit more tailored to what we want the brand to be. We used "Rations" as we know that coffee isn't/shouldn't be a one-time thing but a commodity.

Different variations focusing on the v60 with a smoke that also symbolizes lightning or energy

Approved logo

After 70+ of design study variations, we decided to use the simplest one.

Approved logo design, the simplest one yet striking design

Social media content and ecommerce

Social Media Campaign Graphics: Amazing Benefits of Coffee

We created an album containing 31 unique benefits of drinking coffee that our target consumers can share on their social media account. We created one graphic per benefit so anyone can share a specific benefit that they like without having to share the whole album.