HerMoneyPH | Brand Identity Design
Nina Guico
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Her money, her rules.
HerMoneyPH is a financial consulting agency dedicated to help women become more financially literate no matter what stage they're currently at in life so she can focus on other more important things. Their mission is to provide freedom, abundance and independence through financial literacy, and to make sure that every woman is able to see her financial roadmap clearly.
Project Scope:
Brand Identity
Brand Strategy
Social Media Design
Landing Page Design
Stationery
Other Marketing Collaterals
Timeline:
4-6 weeks
The goal of HerMoneyPH is to help women gain control in her finances, and be able to set her own rules. After all, it's her money.
HerMoneyPH asked us to create a brand identity which will represent their personality: confident, empowering, authentic, and feminine. We chose purple as the brand's main color to illustrate royalty and femininity.
For the brand's wordmark, it contains a subtle star in the middle of the letter H to represent a north star, which aims to indicate direction/guide.
