In crafting the visual identity for Rosaluna, every detail was chosen with intention. I opted for a serif font for the logo, renowned for its timeless beauty and sophistication, to exude the elegance that the brand embodies. The color palette, a harmonious blend of warm pink and passionate red, was meticulously selected. The pink hints at the brand's innate femininity and soft warmth, while the red underscores its bold and daring spirit.