Objectives - The main goal was to increase the number of followers, engagement, and ultimately bookings for the business through Instagram.

Our Approach - We developed a three-step approach to help the house cleaning business succeed on Instagram.

1. Content Strategy - The strategy included a mix of before and after cleaning photos, cleaning tips and hacks, customer testimonials, and behind-the-scenes.

2. Hashtag Research - We used a mix of broad and niche hashtags, including location-specific hashtags, cleaning-related hashtags.

3. Engagement Strategy - We developed an engagement strategy to increase the business's visibility by engaging with potential customers by commenting and liking their posts, responding to DMs.