Objectives - The main goal was to increase the number of followers, engagement, and ultimately bookings for the business through Instagram.
Our Approach - We developed a three-step approach to help the house cleaning business succeed on Instagram.
1. Content Strategy - The strategy included a mix of before and after cleaning photos, cleaning tips and hacks, customer testimonials, and behind-the-scenes.
2. Hashtag Research - We used a mix of broad and niche hashtags, including location-specific hashtags, cleaning-related hashtags.
3. Engagement Strategy - We developed an engagement strategy to increase the business's visibility by engaging with potential customers by commenting and liking their posts, responding to DMs.