Objectives - The primary objective of this fashion store was to increase engagement with targeted audience.

My Approach - As per the client objective, I developed two custom strategies to increase the engagement with targeted audience.

1. Define the Target Audience - I researched and understand the client target audience and their interests, preferences, and behavior on Instagram.

2. Engagement Strategy - I heavily started engaging with the client followers by responding to comments, direct messages, and mentions. This helps to build a strong community and foster brand loyalty.