Chewy
Sarah Finucane
Chewy was in the middle of migrating from off of their old material design system to a fresh new brand system, called “Chirp”.
Customer needs:
Improve understanding of promo pricing & savings
Eliminate barriers for redeeming
Increase discoverability of relevant promos
Business needs:
Chirpify, brandify, delightify...
Mobile-first, device agnostic experience
Create varied promo experiences to better communicate special offers and tent pole events
Engage customers not only before—but also after their session
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Posted Oct 2, 2022
Chewy Account Dashboard redesign
