Chewy

Chewy was in the middle of migrating from off of their old material design system to a fresh new brand system, called “Chirp”.

Improve understanding of promo pricing & savings

Eliminate barriers for redeeming

Increase discoverability of relevant promos

Chirpify, brandify, delightify...

Mobile-first, device agnostic experience

Create varied promo experiences to better communicate special offers and tent pole events

Engage customers not only before—but also after their session