Country: Switzerland
Industry: HR Digital Platform (SaaS)
Year: 2020
Service(s): 15
Detailed: [CASE STUDY]
A digital platform determined to bring the future of craftsmanship to SaaS — through true Kollaboration.
Project Overview
Kollabo is a Swiss company that celebrates an honest day’s work by helping companies and craftsmen come together through its digital platform. Their straightforward approach to SaaS means their agents are in direct contact with both craftsmen looking for work and companies looking to hire them.
Matching craftsmen (and craftswomen) with employers from a curated selection of contracting companies, Kollabo’s agents find job placements that fit their client’s skillset, needs, and location, covering a large variety of specialties within the construction industry.
Challenge
Since the good people of Kollabo make finding work easy for their clients, we agreed to make it easy for their clients to find them.
Once we agreed to design their brand and develop their website, our goal was to make them stand out as professionals, devoted to both their clients and their partners.
In doing so, the main obstacle we faced was the perceived disparity of audiences that we were trying to reach; the construction industry is usually associated with high-stress, short-term engagements that usually favor employers over independent, professional craftsmen
Approach
Trusting us to keep to our standards, Kollabo gave us full creative control over the project. In turn, we delivered on the promise to eloquently express their operational excellence and bring their brand to the height of their devotion to their clients.
But before we were able to do this, we had to overcome the challenges we faced with effective, clear communication of Kollabo’s values throughout all levels — including the functional and the narrative.
With that, our objectives were clearly defined.
Objective
Develop a strategy that incorporates the duality of Kollabo’s audience; adapt a modern visual narrative to appeal to both craftsmen and construction companies.
Make Kollabo stand out for their effectiveness and modern approach, but keep the brand true to their values: simple, honest, and hardworking.
Design Kollabo’s website with a modern aesthetic for traditional work. Let their company’s character speak in its own voice, garnering and fostering trust with their clients.
Outcome
€3.1M Seed and Seed Extension Round
+500% Company value increased
+30% New visitors to the website
+40% Website traffic increased
+300% Number of candidates registered growth
2x Increased of signed contracts and partnerships
