Overview:

Muni Investments (MI) is a financial planning firm dedicated to serving the investment needs of individual millennials in the North East region as well as nationally on a virtual basis.

As the lead designer, I was dedicated to creating a unique, lasting, and professional brand identity that would connect with the target audience on both an emotional and rational level. My efforts were centered around crafting a comprehensive digital presence that would leave a lasting impression and effectively engage all stakeholders.

Desktop Design Mock for MI

Muni Investments: A Comprehensive Digital Presence for Millennial Investors

This project revolved around the creation of a distinct and professional brand identity for Muni Investments, a financial planning firm. The goal was to connect with millennial investors on both an emotional and rational level, and ready to invest in the future through a comprehensive digital presence.

My Contributions

As the lead designer, I employed skills such as Webflow, Design Thinking, Wireframing, Figma, and Design Systems to create a unique visual identity. I also developed the website, crafted content, and strategized for social media.

Outcomes

The result was a lasting, professional brand identity and comprehensive digital presence that effectively engaged stakeholders and left a lasting impression on the target audience.