Built with Webflow
Visual Designer, Webflow Developer
Sey' Adem Cileli
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Posted Feb 21, 2024
Creating a unique, lasting, and professional brand identity that would connect with the target audience on both an emotional and rational level.
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Overview:
Muni Investments (MI) is a financial planning firm dedicated to serving the investment needs of individual millennials in the North East region as well as nationally on a virtual basis.
As the lead designer, I was dedicated to creating a unique, lasting, and professional brand identity that would connect with the target audience on both an emotional and rational level. My efforts were centered around crafting a comprehensive digital presence that would leave a lasting impression and effectively engage all stakeholders.
Desktop Design Mock for MI
Muni Investments: A Comprehensive Digital Presence for Millennial Investors
This project revolved around the creation of a distinct and professional brand identity for Muni Investments, a financial planning firm. The goal was to connect with millennial investors on both an emotional and rational level, and ready to invest in the future through a comprehensive digital presence.
My Contributions
As the lead designer, I employed skills such as Webflow, Design Thinking, Wireframing, Figma, and Design Systems to create a unique visual identity. I also developed the website, crafted content, and strategized for social media.
Outcomes
The result was a lasting, professional brand identity and comprehensive digital presence that effectively engaged stakeholders and left a lasting impression on the target audience.
/01 Desktop Design
Desktop Design for MI
Desktop Design, Who We Are Page for MI
Desktop Design, Investment Strategies Page for MI
/02 Mobile Design
Mobile Design Mock for MI
Mobile Design for MI
Mobile Design for MI
/03 Visual Identity
Guidelines, Identity Design for MI
Billboard Mock for MI
Digital Strategy for MI
Stationary for MI