KRANK GOLF PRIMARY | 2016 | WordPress, E-commerce, UI/UX, CSS3

My Role: I was the sole WordPress website designer, developer, and graphic designer for the official Krank Golf website. I designed all site elements, including all graphics, colors and type, forms, popups, and the shopping cart. I wrote custom HTML, CSS, PHP, and JavaScript and integrations with programs like KEAP Krank's CRM to align with the Krank Golf Formula 7 branding.

Project Description: I created a custom e-commerce WordPress WooCommerce website for Krank Golf, integrating three drivers with 1006 variations while maintaining their Formula 7 through 11 branding. I built a bespoke Swing Calculator that guided users to their perfect driver through a series of questions, seamlessly adding it to their cart and making it ready for purchase. Integration with FedEx and KEAP CRM ensures smooth transactions and data flow. I optimized site speed, user experience UX, and SEO and used PPC marketing for success.

Client Relationship: Krank Golf has been my client for over 14 years. During this time, I have developed three primary websites, over 20 mini-sites, landing pages, and click funnels for them, in addition to creating hundreds of graphics.

Client: Krank Golf

Date: 2016

Skills & Services, Technical Challenges, Solutions, and Features:

• Advanced WordPress Development

• WooCommerce Modification

• WPBakery page-builder

• Custom Web Design

• UI/UX Design

• Theme Customization

• CSS3, HTML5, JS, and PHP

• Child Theme

• Custom Graphics

• KEAP CRM Integration

• KEAP form lead generation. Feed leads into KEAP.

• Conditional Logic built into the Swing Analysis lead generator I developed. Feeds leads into KEAP.

• Support chat feeds into KEAP.

• CRM payment gateway - Allows Krank Golf's shopping cart to take credit card sales through the KEAP CRM, recording all sales and creating a new contact.

• Zapier

• Support and sales chat program

• Gravity Forms

• FedEx integration

• Paypal

• Google Analytics

• On-page SEO (Search Engine Optimization)

• Keyword research

• Unique, Web Standard-compliant titles and descriptions

• Increased load time

• Optimized graphics

• Minified HTML, JavaScript, and CSS

• Site map

• Search Engine Submission

• Mobile Optimization

• Image metadata

• Video metadata

• Google Adwords PPC Marketing

• Keyword research, including competitors keywords, Cost Per Click, and other ad data

• Unique images for all AdWords layouts

• Retargeting campaigns

• Google Analytics for Adword tracking

• All Graphics & Branding

• All website images

• Formula 7 through 11 Logo designs

• Product illustrations for the Formula 7 through 11 golf drivers

• Photography and image editing

• Fonts and colors

• Business cards, banners, posters, and other printed marketing material

• Social Media Marketing

• Created and updated Social Media pages for Facebook, Instagram, YouTube, Twitter, Pinterest, and Google+

• Custom avatars

• Maintained branding standards for all social media

• Facebook PPC ads

• Facebook Analytics

• Facebook Shop product integration with Krank Golf's website

• Developed videos for Youtube