Giesinger Bräu · consumer & investor management

Giesinger Bräu, a Munich brewery known for being innovative and playful, aimed to create a single app combining internal tools and a consumer experience. The project reimagined the internal tablet app for investor payouts with improved UX and additional features, while creating a consumer mode for investors and beer fans to track dividends, explore the brand, access the loyalty program, and the webshop. The work involved conceptualising both app modes and creating a modern, lively, on-brand design system from scratch.

Led UX/UI design, shaping the product vision from user insights to seamless, intuitive experiences

Defined architecture, navigation, and concepts for both consumer and investor app modes

Designed a scalable, accessible design system unifying web and app visuals across products and devices

Collaborated with agencies, developers, and stakeholders to align decisions and drive design consistency

Delivered a design system and visual direction reflecting Giesinger’s fresh, playful identity

Created a scalable, accessible foundation for future digital products

Redesigned the internal app to enhance usability and clarity, receiving strong client praise

Defined consumer app concepts and designs, providing a clear path for implementation