A home furnishing client wants to look for a talented designer to build them an Ecommerce website to sell and distribute their products and services online. To help boost their company online sales further, a custom strong design branding needs to be established with the assistance of CMS and SEO.

Winston HPL is a one-stop family business, which since 1992 has been importing and distributing home furnishing items from door knobs to HPL sheets to be later installed on tables and cabinets. As of 2022, the company has sold over 12,000 HPL sheets.

Ana Citra (Winston HPL)

Building & Interior Design

Jakarta, Indonesia

Deliver an ecommerce website that also acts as a website catalogue for interior designers and other consumers to check before purchasing.

6 Months

Despite using a third-party ecommerce platform such as Tokopedia, Ana receives a number of complaints from customers that they cannot preview Ana's products into their interiors design projects. Secondly, Winston HPL's existing website has become irrelevant, slow and outdated from what it has become. This project aim is to integrate both an ecommerce and catalogue into the new website so customers can preview and shop once they are satisfied with their selected product.

Built this project using Webflow because it's:

A responsive, mobile-friendly theme that is optimized for search engines

Features Finsweet Plugins such as:

Uses a reliable hosting provider that offers good performance and uptime

Ana outsourced almost all of the web development responsibilities to me as I have prior experience with developing websites. Ana gave me a generous timeframe to communicate from the early design iteration to the final outcome that you can see today. Although, the last few months is pretty tedious as me and the media team have been adding up all the 1000+ items into their CMS Library.

Because this is a one-stop furnishing store that sells a variety of items, I have to take a few weeks to learn and rearrange these items into sub-sections in the navigation bar. Secondly I have to ensure that the website itself has to be engaging and easy for anyone to use. Hence, having a CTA button on the hero section is necessary and having the design layout to be fully responsive between mobile devices.

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