Juicing With Juice is a wellness and nutrition brand founded by Jaylisa Hudson, focused on promoting healthy living through fresh fruit and vegetable juices made with 100% natural ingredients. The brand’s vision is to encourage people to adopt a cleaner, more energetic lifestyle through natural detox blends and nutritious recipes.

The client wanted to establish a vibrant and memorable brand identity that reflected her energetic personality and health-focused mission. She needed cohesive visual branding that could be applied across:

The design concept centered on freshness, vibrancy, and natural energy — blending tropical fruit visuals, bold typography, and radiant colors that immediately communicate vitality. A warm orange-to-green gradient was used as the base palette to symbolize health, energy, and organic ingredients.

Key design elements included:

Illustrated logo featuring the founder’s portrait, to humanize the brand.

Lively fruit icons and splashes to add a refreshing and dynamic look.

Clear and modern fonts for easy readability.

Balanced composition between professionalism and fun.

1. Brand Logo: A colorful, personality-driven logo representing freshness and authenticity.

2. Product Packaging: Label designs for multiple juice flavors, each reflecting the ingredients and freshness of the product.

3. Marketing Flyers: Visually appealing promotional flyers designed for both print and digital use — highlighting offers, pricing, and the “Health is Wealth” tagline.

4. Recipe eBook Design: Full cover and internal layout design for “10 Beginner Friendly Juicing Recipes”, maintaining a cheerful yet clean design to inspire healthy living.

The palette combines: 🍊 Orange: for energy and health 🍓 Red: for fruitiness and excitement 🍋 Yellow: for brightness and positivity 🍃 Green: for natural and organic vibes

Typography: Bold sans-serif fonts combined with playful script titles, representing both professionalism and friendliness.

The cohesive brand identity helped the client present a consistent and professional presence across Instagram, print, and offline promotions. It positioned Juicing With Juice as a trusted and exciting brand for health-conscious customers in the Memphis area.