Breeze Designs & Rentals LLC is a Florida-based event planning and rental company specializing in creating unforgettable experiences for weddings, baby showers, anniversaries, and corporate events. The goal of this project was to design a graceful and cohesive brand identity that reflects the company’s elegance, creativity, and personalized service.

The client wanted a refined yet approachable brand identity that would mirror their tagline — “We don’t just create events, we create memories.” The goal was to combine a modern professional aesthetic with the warmth and charm that defines their event decor style.

The project scope included:

The brand caters to individuals and families planning private events such as weddings, baby showers, and anniversaries, as well as corporate clients seeking reliable and elegant event setups. The tone needed to feel inviting, premium, and trustworthy, appealing to clients who value attention to detail and personalized event styling.

The creative direction revolved around soft elegance and festive sophistication. The logo features a decorated canopy and chair, symbolizing celebration, comfort, and design expertise.

The chosen palette — peach-orange, black, and white — balances vibrancy with professionalism. Typography choices blend modern sans-serif fonts for clarity and script lettering for personality, giving the brand both structure and artistic flair.

The visual identity extended across multiple branded items:

Logo Design: A floral canopy over an ornate chair, representing event elegance.

Business Card & Thank You Card: A cohesive color theme that projects warmth and reliability.

Letterhead & Envelope: Minimal, structured layout with branding consistency for official use.

Marketing Standee: Clean hierarchy with icons, contact details, and service highlights to attract walk-in clients at event venues.

The brand identity embraces a clean, event-inspired aesthetic — elegant curves, balanced typography, and gentle color gradients. The layout system ensures consistency across print and digital applications, giving the brand a professional yet welcoming personality.

The final branding delivered a timeless, elegant, and functional visual system that reflects Breeze Designs & Rentals’ commitment to excellence. It elevated the company’s professional image and helped them build stronger recognition across both digital and event-based platforms.