User persona & UX research for a Fintech/SaaS e-commerce app. I conducted user interviews to define goals, frustrations, and needs, then created a detailed persona to guide UI/UX decisions. Tools: Figma, User Research, Wireframing. Outcome: Helped client clarify target user and improved onboarding flow by 30%
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Posted Sep 18, 2026
User persona & UX research for a Fintech/SaaS e-commerce app. I conducted user interviews to define goals, frustrations, and needs, then created a detailed p...