Community Research & Lead Generation Strategy by Olubade EstherCommunity Research & Lead Generation Strategy by Olubade Esther

Community Research & Lead Generation Strategy

Olubade Esther

Verified

Completed work

Review

Lead Generator

Researcher

Social Media Strategist

Google Sheets

Microsoft Word

Community Research & Lead Generation Strategy

Turning Online Conversations Into Actionable Growth Opportunities

Client Goal

The client wanted to understand where their target audience was already having conversations online and identify communities and discussions that could support a longer-term lead-generation strategy.

The goal was to move beyond generic prospecting and uncover real conversations, recurring pain points, audience language, and relevant community opportunities that could inform future marketing and engagement.

focused content.

My Research Approach

I conducted structured research across Reddit, Facebook, and relevant online communities to understand how the target audience communicates, what problems they discuss, and where relevant conversations were taking place.

I analyzed:

Relevant communities and discussion spaces

Recurring audience questions and pain points

Common objections and concerns

Language and terminology used by the audience

Existing conversations related to the client's target market

Opportunities for future content and community engagement

I then organized the findings into a practical research document so the client could easily identify where to focus, what conversations mattered, and how to approach community participation naturally.

What I Delivered

Community Mapping Identified relevant online communities and discussion spaces.

Audience Research Documented recurring questions, pain points, objections, and audience language.

Lead-Generation Opportunities Mapped conversations and community spaces that could potentially support future prospecting and relationship building.

Content Opportunities Identified topics and discussion themes that could be turned into useful, audience-

$\$

Like this project

What the client had to say

Olubade went from community research to running our entire marketing side in a month. Meticulous documentation, flags problems before they become problems, and treats guidelines as law. Highly recommend.