A U.S.-based consulting business seeking to build a compliant, community-driven lead generation system through organic outreach.

The client wanted to identify high-quality online communities where their target audience actively participated. The goal was to build a sustainable, trust-based lead generation strategy while complying with strict industry marketing regulations.

As the Community Research & Marketing Strategist, I was responsible for:

Researching Reddit communities, Facebook groups, and relevant online forums.

Evaluating each community's audience fit, activity level, culture, and moderation rules.

Identifying opportunities and risks for community participation.

Developing a structured research map with strategic recommendations.

Recommending compliant engagement approaches aligned with the client's marketing requirements.

Conducted firsthand research across dozens of online communities.

Documented community rules, audience demographics, activity levels, and promotional policies.

Compared audience quality against the client's ideal customer profile.

Categorized communities into Priority, Review, and Avoid based on strategic fit.

Produced actionable recommendations supported by research rather than assumptions.

Comprehensive Community Research Map (Excel)

Strategic Research Report (Word)

Community prioritization framework

Participation recommendations

Risk and compliance assessment

Identified high-potential communities for future outreach.

Helped the client avoid communities with poor audience fit or restrictive moderation.

Delivered insights that informed the client's Phase 2 marketing strategy.

Earned positive client feedback for the quality, honesty, and strategic thinking behind the research.

Invited to continue the engagement on an ongoing monthly retainer.

Community Research

Market Research

Audience Research

Lead Generation Strategy

Social Media Strategy

Content Strategy

Competitive Analysis

Strategic Thinking

Marketing Research

Data Organization

Client Communication

Reddit

Facebook Groups

Google Sheets / Microsoft Excel

Microsoft Word

UTM Tracking

Online Research

The client adopted the research as the foundation for the next phase of their community marketing strategy and extended the engagement into an ongoing retainer relationship.