Community Research & Lead Generation Strategy
Olubade Esther
Verified
Community Research & Lead Generation Strategy
Turning Online Conversations Into Actionable Growth Opportunities
Client Goal
The client wanted to understand where their target audience was already having conversations online and identify communities and discussions that could support a longer-term lead-generation strategy.
The goal was to move beyond generic prospecting and uncover real conversations, recurring pain points, audience language, and relevant community opportunities that could inform future marketing and engagement.
My Research Approach
I conducted structured research across Reddit, Facebook, and relevant online communities to understand how the target audience communicates, what problems they discuss, and where relevant conversations were taking place.
I analyzed:
Relevant communities and discussion spaces
Recurring audience questions and pain points
Common objections and concerns
Language and terminology used by the audience
Existing conversations related to the client's target market
Opportunities for future content and community engagement
I then organized the findings into a practical research document so the client could easily identify where to focus, what conversations mattered, and how to approach community participation naturally.
What I Delivered
Community Mapping
Identified relevant online communities and discussion spaces.
Audience Research
Documented recurring questions, pain points, objections, and audience language.
Lead-Generation Opportunities
Mapped conversations and community spaces that could potentially support future prospecting and relationship building.
Content Opportunities
Identified topics and discussion themes that could be turned into useful, audience-focused content.
Community research and lead-generation strategy
Engagement Recommendations
Provided recommendations for participating in conversations authentically rather than relying on generic promotional outreach.
Research Workflow
Research → Observe → Identify Patterns → Map Opportunities → Recommend Action
The focus was on research and strategic recommendations, with no posting, commenting, direct messaging, or unsolicited outreach conducted as part of the research phase.
Outcome
The completed research gave the client a clearer picture of their online audience and provided a foundation for the next stage of their community marketing strategy.
The engagement was subsequently extended into an ongoing retainer relationship.
Tools Used
Reddit • Facebook • Google Sheets • Microsoft Word
Project Takeaway
The right communities aren't always the ones with the biggest audiences. They're the places where the right people are already asking the right questions.
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What the client had to say
Olubade went from community research to running our entire marketing side in a month. Meticulous documentation, flags problems before they become problems, and treats guidelines as law. Highly recommend.
Ori Helmer, Vector Advisory
Sep 10, 2026, Client
Posted Jul 7, 2026
Community research and strategic recommendations to guide targeted, trust-led lead generation.
Likes
4
Views
13
Timeline
Jul 7, 2026 - Sep 10, 2026
Clients
Vector Advisory
