Community-Based Lead Generation & Marketing

Community-Based Lead Generation & Marketing for a Consulting Business (NJ/PA/MI)

Client: Vector Advisory

I conducted in-depth community research and developed a lead generation strategy for a U.S.-based consulting business targeting audiences in New Jersey, Pennsylvania, and Michigan.

The project involved identifying high-potential Reddit communities, Facebook groups, and online forums, evaluating each community's rules, culture, audience fit, and engagement opportunities.

I created a structured research map with strategic recommendations, prioritized communities based on potential, and outlined compliant participation strategies aligned with the client's marketing requirements.

Key Deliverables:

Community Research Map (Excel)

Market & Audience Research

Community Prioritization Framework

Lead Generation Strategy

Compliance & Risk Assessment

Strategic Recommendations

Outcome: The research was approved by the client and led to an ongoing monthly retainer, recognizing the quality of the analysis, firsthand verification, and strategic recommendations.

Skills: Community Research • Lead Generation • Market Research • Social Media Strategy • Audience Research • Marketing Strategy • Reddit • Facebook Groups • Microsoft Excel