Website Design for Fitness Influencer Oluokun Benita

Oluokun Benita is a fitness enthusiast and content creator known online as @thefitfoodie_a on Instagram. She focuses on women's fitness, particularly strength training and healthy eating habits, and shares tips, workout routines, and motivational content. She also offers programs and guides for women looking to improve their fitness. 

I conducted a deep research to discover Benita's personality and how the website may showcase this in the design and structure, this lead to a simple, light weight and soft styled design which is a mirror of Benita's gentle personality.

Timeline: 3 days

Benita had 3 goals for this website design

To reach a new set of audience

Have a one root access to all her services, profiles and products

Sell her latest ebook and many other amazing digital products

Insight's shown that since the website launched, Benita has witnessed 15% more audiences on her social accounts such as Tiktok and Twitter. She's also made significant sales in her REBUILD ebook.

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