My client, a charming riverside villa nestled along the Tisa River in the quaint village of Čurug, is owned by a passionate Serbian family who deeply understands the evolving trends in modern tourism. The owners wanted the design to be a true reflection of the villa itself, from the color palette to the choice of fonts. Their goal was to convey the essence of Vila Marra, blending fresh, modern, and elegant elements into the visual identity. This design approach was not just about aesthetics but about ensuring that the villa's unique character and charm resonate with travelers, helping it to shine in a crowded market.