Pretz’d is a Berlin-based pretzel shop that brings a modern twist to a classic treat. The mission was to create a visual identity that exudes playfulness while maintaining a refined and approachable aesthetic. The challenge was to balance the bold flavors of Pretz’d with a design that feels premium yet inviting, appealing to a diverse urban audience. Pretz’d isn’t just about pretzels—it’s about delivering an experience that combines tradition with creativity, rooted in Berlin’s vibrant culture. The goal was to craft a visual identity that stands out in a competitive market while embodying warmth, fun, and sophistication.